RIL rebrands sports & lifestyle business as RISE Worldwide

Reliance Industries has announced rebranding of its sports and lifestyle business to RISE Worldwide as it independently ventures into the burgeoning industry in India and globally. RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance. RISE Worldwide is conceptualised with the belief that ‘Together We RISE as 1’ the company’s motto represents the passion, positivity, optimism and leadership of a young India, globally.

The transition to an independent brand identity is aimed at enabling various verticals currently within the sports and lifestyle businesses, an autonomy to operate and create industry driving strategies and world class consumer experiences, as the company focuses on further investing in the segment.

The RISE Worldwide portfolio includes sports and sponsorship consulting, fashion and sustainability platform building, athlete talent management, licensing, broadcast production, lifestyle and entertainment with owned or managed key properties such as: Hero Indian Super League, Lakme Fashion Week, Tata Open Maharashtra, Jio Wonderland, SU.RE Sustainable Resolution etc.

RISE Worldwide aims to provide a comprehensive solution to the sports, lifestyle and entertainment industries as one inclusive force creating a symbiotic ecosystem that engages in nation building by inspiring the youth through its various initiatives.

The company is already India’s largest independent Sports, Lifestyle and Entertainment enterprise, connecting with over 150 million youth on social media through their various IPs.