After selling 51 per cent stake of his eponymous brand to Aditya Birla Fashion and Retail, Sabyasachi Mukherjee plans to open his first US store in New York next year. Mukherjee plans to open a 6,000 sq ft retail space in early 2022. The store will house Mukherjee’s opulent traditional and fusion wear as well as his swiftly expanding accessories line.
As 35 per cent of the brand’s customers are based in the US, Mukherjee will join a select group of Indian designers including Anita Dongre who have stores in the metropolis. The opening of this store coincides with Mukherjee’s launch of his second collection at New York luxury department store from February 18. The collection includes 250 pieces of apparel, jewelry, and accessories exclusive to the US market.
The brand also plans to open a jewelry store in the Middle East as it continues to expand and develop its fine jewelry line. It currently retails its fine jewelry on an appointment basis in India.
