Tata CLiQ Luxury launches new phygital society

India’s premier luxury lifestyle platform, Tata CLiQ Luxury has launched a phygital society named ‘Watch Society’to educate consumers about Swiss fashion and smartwatches.

As per an ANI news report, The Watch Society will enable content, conversations, and commerce.Equipped with sophisticated tools such as assisted sales, a service designed to offer real-time guidance to customers looking to purchase high-end watches, itwill engage and interact with consumers about the wide range of watch collections.

The benchmark content of the The Watch Society will include new releases, trends, insightful video content, etc. James Gurney, Former Watch Editor, Telegraph UK, will contribute his domain expertise to build the watch society through unique content, curation, and assortment.

Supported by the world’s leading art and luxury business, Christie;s Tata CLiQ will offer distinctive content and unique experiences. The partnership will provide customers with an access to engaging content as well as opinions and insights from Christie’s global team of experts through bespoke online and, in future, on-ground talks and events too.