Ethnic wear brand Tilfi has launched its first brick-and-mortar store in Banaras. As per Fashion Network, the store has been designed by Aditi Sharma of Design Studio and spreads across 2,500 sqft at Rathyatra, Varanasi.
The store is adorned with the handcrafts of the city. It features Banarasi metal repousse extensively, allowing for modern interpretations of a venerable craft. Walls panel and niches have been lovingly hand-painted by an award-winning miniature and mural artist.
Drawing inspiration from architectural details of Banaras’ heritage sites, the store’s palette is developed around the earthy buff-colour sandstone of the Old City.
Launched in Banaras, India in 2016, Tilfi sells Banarasi handloom saris, dupattas, and lehengas. The brand weaves in pure silk, cotton, koras, georgettes, and more. Tilfi has a strong online presence and delivers across the country through its e-commerce website.
