Zivame to host intimate wear sale event

Lingerie retailer Zivame is hosting intimate wear sale event, the ‘Grand Lingerie Festival,’ from March 10 to 15, 2021. A wide range of products from different brands are on offer during the six-day sale event.

Zivame has been expanding product categories beyond women’s lingerie, intimate wear, and sleep wear. It recently launched an activewear range featuring leggings and sports bras, and a line of shapewear designed specifically to be worn with sarees.

The Bengaluru-based brand plans to expand beyond the lingerie market in the coming year with an aim to break-even. Founded in 2011, the brand currently has over 55 retail stores and is present in over 1,000 partner stores across India.