AJIO's Sale Soars with Tier 2, 3 Markets

21 June 2023, Mumbai

AJIO, the fashion e-tailer under Reliance Retail, celebrates its most successful edition of the 'Big Bold Sale' (BBS) to date, with tier 2 and 3 markets driving the remarkable performance. The sale attracted customers who collectively spent over 1200 million minutes shopping on the AJIO platform.

Witnesses remarkable growth

Orders spiked by 40% compared to the previous summer edition, with exceptional demand for the summer collection. Customer favorites included renowned brands like Buda Jeans Co., GAP, and Marks & Spencer, while the Sneakerhood Store witnessed significant traction, reflecting the growing sneaker culture in India. Notably, more than 600,000 sneakers were sold during the sale.

The flagship sale event sees a surge in orders

Highlighting the growing shopping sentiment in smaller cities and towns, approximately 50% of the total orders originated from tier 2 and 3 markets, with over 500,000 first-time shoppers hailing from non-metro areas.

The sale also revealed a strong demand for trendy casual wear, with customers purchasing an average of 160 T-shirts and 100 pairs of jeans every minute. Traffic on the AJIO platform surged by an impressive 50% compared to the previous summer edition.

Customer engagement

The men's and women's western wear category experienced extraordinary cumulative growth of 150% compared to the last summer edition, with leading brands such as The Indian Garage Co., Buda Jeans Co., and Vero Moda driving the surge.

Bengaluru emerged as the top shopper among metro cities, while Mysuru and Karnal claimed top spots among non-metro areas, showcasing their enthusiasm for the Big Bold Sale.

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