Aastey promotes size inclusivity

Aastey provides women high-quality fashionable athleisure wear across nine different sizes made from sustainable fabric blends.

This is an Indian athleisure brand. Aastey has three recycled polyester blends - aasteyflex, aasteyfirm and aasteybreeze- that are actively contributing to diverting plastic from oceans and landfills. The slow down T-shirt collection is made with 100 per cent organic cotton fabric. The earthshine yoga mat is also crafted with ethically sourced cork which is harvested from the outer barks of oak trees which ensures that no trees are harmed in this process. The club collection includes products like hand-poured soy candles, which are 100 per cent vegan and cruelty-free.

The vision is to build an environment where all women are treated as equals irrespective of their size, colour, age, body type, lifestyle or race. Since its inception, Aastey has brought together a community of over 50,000 women of different ages, colors, sizes and shapes by promoting size inclusivity. The brand works on women empowerment, size inclusivity and environmental preservation.

The Indian athleisure industry is worth Rs 54,000 crores. Athleisure is a hybrid style of athletic clothing worn as everyday wear. These include yoga pants, tights, sneakers, leggings, etc. These are flexible in nature and help absorb sweat during exercise. When athleisure initially arrived in the Indian market, it took consumers by storm and soon became a trend.