ABFRL teams up with Tarun Tahiliani to launch maiden Tasva mall store in Mumbai

Aditya Birla Fashion and Retail (ABFRL) has joined hands with renowned designer Tarun Tahiliani to unveil Tasva’s maiden mall store in Mumbai. Situated within the Oberoi Mall, Mumbai, this store sprawls across 1,746 sq ft, promising a lavish shopping rendezvous. Offering a diverse array of designer ethnic and wedding wear tailored for the contemporary Indian man, the store introduces the exquisite Art Deco-inspired Dinner Jacket collection. This collection boasts of intricate geometric patterns and embroidery techniques like appliqué and hot-fix.

Catering to the wedding and festive attire needs, the store houses an extensive selection of kurta sets, achkans, sherwanis, and Indo-western outfits. Furthermore, an assortment of accessories including safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear complement the attire impeccably.

Reflecting Tarun Tahiliani’s signature ‘India Modern’ design philosophy, the store's ambiance exudes opulence and sophistication. Luxurious materials like wood and brass, intertwined with designs inspired by India’s cultural heritage, adorn the space, creating an immersive experience for the discerning Indian consumer. This aesthetic seamlessly aligns with Tasva’s brand ethos, catering to the evolving tastes and preferences of the contemporary Indian populace, who seek more depth and expression in their sartorial choices.