Ace Turtle deepens focus on Tier II, III cities with two new Wrangler stores across India
Achieving a significant milestone in the brand’s ongoing expansion across emerging Indian market, technology-driven retail company Ace Turtle has opened two new Wrangler stores. Located at Bareilly in Uttar Pradesh, and Purnea in Bihar, these stores highlight Wrangle’s focus on Tier II and Tier III cities in India.
Tech-enabled and omnichannel-ready, both these stores are designed to offer a seamless shopping experience. They will not only serve walk-in customers but also function as local fulfillment centers for online orders, improving last-mile efficiency and customer convenience, avers Nitin Chhabra, CEO, Ace Turtle.
This expansion demonstrates the brand’s commitment to expand Wrangler beyond major metropolitan areas and provide a world-class shopping experience powered by technology, style, and innovation.
The strategic placement of these stores in burgeoning urban centers underscores ace turtle's confidence in the increasing consumer demand in these regions. By integrating technology and an omnichannel approach, Wrangler aims to provide a modern and convenient shopping experience that caters to the evolving needs of customers in these markets.
The dual functionality of the stores as both retail spaces and local fulfillment hubs is expected to streamline the delivery process and enhance customer satisfaction. This move signals a significant step in Wrangler's broader strategy to penetrate deeper into the Indian retail landscape.
