13 February 2025, Mumbai
Sportswear label Adidas has signed a multi-year deal with Indian cricket star Rishabh Pant, roping him as its new brand ambassador.
Pant joins Adidas's impressive roster of Indian athletes, which includes prominent figures like Rohit Sharma, Kuldeep Yadav, Nikhat Zareen, Sumit Anil, and Manika Batra.
Adidas believes Pant's widespread popularity across generations will further solidify its position in the Indian market. Neelendra Singh, General Manager, Adidas India, says, Pant’s fearless spirit, determination, and unwavering commitment to the game make him a true embodiment of what Adidas stands for.
According to Pant, Adidas inspires athletes and people at large to trust themselves and never give up while marching towards the goal.
Currently operates over 400 stores nationwide, Adidas India also sells its products through its website and various e-commerce platforms.
