Aditya Birla Group appoints Prashanth Aluru as CEO and Co Founder
02 June 2022, Mumbai:
Aditya Birla Group appointed PrashanthAluru, Former Executive, Meta and Bain & Company as the new CEO and Co-Founder, TMRW that will acquire as well as incubate over 30 direct-to-consumer fashion and lifestyle brands.
The move is in line with the group’s strategy to launch and back new-age digital ventures, it said in an announcement on Wednesday. The entity mirrors the house of brands model where a parent company acquires or incubates a portfolio of brands across consumer segments.
Aluru will be responsible for setting-up a nimble and agile founding team. Aluru, an alumnus of IIT Kharagpur, comes with extensive experience in digital and technology across strategy, growth and investing, the company said announcing his appointment. He has also served as an angel investor and advisor to several startups, according to his LinkedIn profile.
With the launch of the venture, the company plans to “double down" on its ongoing program attracting new pools of capital.
TMRW will tap into the extensive range of capabilities and networks that the Aditya Birla Group and ABFRL ecosystems provide to emerging and disruptor brands.
