Aditya Birla issues bonds

09 January 2023, Mumbai

Aditya Birla Fashion and Retail plans to raise Rs 500 crores through issuance of bonds on private placement basis.

The company proposed to raise funds by issuing 5,000 listed, unsecured, rated, redeemable non-convertible debentures of a face value of Rs 10 lakh each, issued at par aggregating to Rs 500 crores on private placement basis, on or after January 13, 2023. This is within the limits approved by the board and shareholders of the company.

Aditya Birla Fashion and Retail, part of the Aditya Birla Group, is India’s largest multi-brand retailer of international global brands such as Ralph Lauren, Hackett, Ted Baker, Fred Perry, Forever 21, American Eagle and Reebok.The company’s portfolio also includes fashion brands -- Louis Philippe, Van Heusen, Allen Solly and Peter England -- and fashion retailer Pantaloons.

Aditya Birla’s strategy is to build a portfolio of new-age, digital brands across categories in fashion, beauty and lifestyle segments. Aditya Birla plans to enable multiple founders to operate within a synergistic platform that will have shared capabilities and make eight to ten investments in early-stage digital first brands by the end of this financial year with the initial focus being on broad categories of fashion.

Traditional companies have the wherewithal to acquire new D2C brands to compensate for their late entry in the online space, a channel that now accounts for 30 per cent to 50 per cent for several brands.

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