Ajio launches British brand Asos in India

 24 August 2024, Mumbai

Bringing the British fashion brand to India, fashion e-tailer Ajio recently launched Asos on its platform. This addition strengthens Ajio’s repertoire of top exclusive international brands, enabling it to deliver the best fashion worldwide, says Vineeth Nair, CEO, Ajio.

So far, Asos has launched over 3,000 options across its curated portfolio of own brands including Asos Design (menswear and womenswear), Asos Edition, Asos Luxe& Miss Selfridge. With fresh launches every month, the brand plans to expand its repertoire to 20,000 options in one year.

To promote Asos, Ajio plans to launch a 360-degree campaign across online and offline channels. The brand also aims to unveil a groundbreaking Mixed Reality experience in the coming days, offering an interactive showcase of its trendy products.

An integral part of Reliance Retail, Ajio is a fashion-first platform offering over 6,000 brands and 1.7 million styles with a wide variety of exclusive international brands, owned labels and homegrown brands.

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