Ajmera Fashion forays into kidswear with new premium franchise brand, ‘Little Wings’
A prominent ethnic wear manufacturer in India, Ajmera Fashion has forayed into the kidswear market with its maiden premium franchise brand, Little Wings.
This move stems from the keen market insight of Ajay Ajmera, Founder and CEO, who identified a clear gap in the Indian retail sector.
While there are numerous established brands for sarees, lehengas, and menswear, smaller cities and towns in India often lack organized, branded options for children's clothing. Little Wings is Ajmera’s solution to this unmet need—a brand created to offer premium-quality, stylish, and affordable clothing for children aged 0 to 15 years.
Little Wings’ product range includes dresses, denim wear, ethnic outfits, t-shirts, shorts, casual wear, and party wear—all made with super-soft fabrics, appealing designs, and a focus on providing good value for money that resonates with aspirational Indian families. The brand aims to provide fashionable, comfortable, and value-for-money kidswear to families across India,” states Ajmera.
The brand will operate on a franchise-owned model. Initially, the company will focus on smaller towns and cities where the demand for quality kidswear is growing but remains largely underserved.
