Alia Bhatt to be the new face of Aurelia part of TCNS CLOTHING with flagship brand W

Bollywood actor Alia Bhatt has been roped as the new face of ethnic wear brand Aurelia by women's apparel maker TCNS Clothing Company. Aurelia has always promoted effortless styles. It encourages women to choose their own representation of beautiful, says Anant Kumar Daga, Managing Director, TCNS Clothing.

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The brand is available both online and offline through over 220 exclusive brand outlets and presence in 1,000 plus large-format stores across 150 cities across India, Sri Lanka, Nepal and Mauritius. Its mission is to increase brand accessibility via brand presence at various points through associating with different sales channels.

The brand aims to become the leading brand in Indian wear segment and celebrate the effortless beauty of womanhood. Starting from a basic to occasion-ready, casual to formal, day to night, Aurelia adopts a fusion approach that is a combination of modern silhouettes with the perfect mix of traditions and culture.

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