Aliyana by Meena Bazaar to expand beyond Chandigarh

A brainchild of Ranjnish Jain, Managing Partner, Aliyana by Meena Bazaar plans to expand the operations of the luxury ethnicwear brand to new markets beyond Chandigarh.

Having firmly established itself as a beacon of luxury in the Indian ethnic wear market, the brand has transformed the shopping experience for traditional attire enthusiasts.

Spanning 7,000 sqft, Aliyana's flagship store in Chandigarh offers a curated selection of designer sarees, lehengas, and Indo-western ensembles. Each piece is meticulously crafted by talented designers, ensuring a blend of traditional craftsmanship and modern aesthetics. On the other hand, spanning over 5,000 sqft, the brand’s Mohali store, further cementsits status as a premier destination for luxury ethnic wear.

Expanding its digital presence, Aliyanaamassed 275,000 followers on Instagram in 2021. This allows the brandto connect with a global audience, offering exquisite ethnic wear beyond geographical boundaries. The brand's innovative use of social media has transformed it into a global fashion influencer, bridging the gap between traditional craftsmanship and contemporary fashion trends.