Archana Kochhar joins hands with Lavie to showcase new Ainna collection at BTFW

Fashion designer Archana Kochhar has joined hands with premium bags brand Lavie to showcase her exquisite Ainna collection at the Bombay Times Fashion Week (BTFW).

Complemented by Lavie's embellished clutches and potlis from their Luxe collection, the Ainna collection features a mesmerising array of lehengas, saris, and draped menswear. A testmount to the brand’s craftsmanship, the range incorporates handwoven Lucknowi embroidery, intricate mirror work, and the traditional tie-dye Bandhani technique. According to Ayush Tainwala, CEO, Bagzone Lifestyles, the parent company of Lavie, the collaboration seamlessly merges luxury with innovation.

Echoeing the sentiment, Kochhar describes the collaboration as a fusion of her vision with Lavie's expertise. The collection epitomises elegance and contemporary flair, celebrating the style of the modern woman, she says.