Arrow launches new heritage-inspired clothing collection
23 July 2024, Mumbai
Menswear brand Arrow launched a new heritage-inspired clothing range titled, '1851 Heritage Collection’ at a runway show held in partnership with GQ at the St Regis in Mumbai.
Launched in collaboration with the Bollywood actor HrithikRoshan, the collection celebrates Arrow’s rich history and its commitment to excellence. It also reflectsthe brand’s dedication to careful craftsmanship and timeless style, says AnandAiyer, CEO.
The runway show featured brand ambassador Roshan took as the showstopper. During his conservation with ShaileshChaturvedi, Managing Director and CEO, Arvind Fashions, he delved on the themes of men’s fashion and style.
The fashion show also featured a host of other celebrity guests, including Taha Shah, Neha Sharma, Karan Kundra, PalakTiwari, Bhuvan Bam, Orry, AvneetKaur, and ParulGulati. Alongside the debut of its new line, the event celebrated Arrow’s brand journey in India and underscored its commitment to create innovative collections in the future.
