Arrow launches T-Shirt Festival in collaboration with NGO Atypical Advantage

Esteemed menswear brand, Arrow has teamed up with the NGO Atypical Advantage to launch a unique event called the 'T-Shirt Festival'. A platform to raise awareness about disabilities, this festival celebrates the artistry of differently abled individuals.

Expressing pride in the collaboration, Anand Aiyer, CEO, Arrow, emphasises on the brand's commitment to showcase the talents of disabled artists like Pooja Bodas, Kabir Vernal, and Nikhil Saiprasad. He highlights their resilience and determination, noting how their artwork spreads positivity and serves as an inspiration to all.

Named 'Sun, Style & T-shirts: Dive into the summer', the festival also serves as a platform to introduce Arrow's latest offering, the 'liquid finish' polo shirts. Crafted from 220gsm Pique fabric, these polo shirts prioritise comfort and cleanliness, ensuring a delightful wearing experience.

As part of the festival, customers who spend Rs 5,000 or more at Arrow will receive a special T-shirt featuring artwork by these talented artists. This gesture is part of Arrow's new Joy Of Giving initiative, aimed at supporting Atypical Advantage, its artists, and individuals with disabilities. Through this initiative, Arrow aims to raise awareness about the NGO's efforts in empowering challenged individuals and helping them carve out their place in society through their talents.

Established in 1851, Arrow has been a stalwart in the menswear industry. Since its foray into the Indian market in 1993, it has expanded its presence to over 200 exclusive brand outlets and is available in more than 1,000 multi-brand outlets across 109 cities in the country.