Beating the Weekday Blues: How fashion retailers can lure shoppers back

19 February 2025, Mumbai

A new report from Enalytix, an AI-driven video analytics and field-force productivity expert, has revealed a concerning trend for fashion retailers: a significant 30 per cent drop in shopper engagement on weekdays. This "weekday slump" is a major challenge for businesses looking to maximize their revenue and customer loyalty.

The report highlights that while weekends see bustling footfalls and high conversion rates, weekdays are a different story. Shoppers seem to be less inclined to visit physical stores, leading to a noticeable decline in sales and overall store atmosphere.

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Why the weekday slump?

Enalytix's findings suggest many reasons for the weekday dip. One reason is the busy schedules as weekdays are typically packed with work and other commitments, leaving little time for leisurely shopping. Then there is lack of motivation as the mid-week lull can lead to lower energy levels and a decreased desire to browse or shop.

Some shoppers may assume stores will be more crowded on weekends, leading them to postpone their visits. The report also indicates that the absence of special weekday promotions or events can also deter shoppers.

To combat this trend, Enalytix suggests several strategies for fashion retailers to create more engaging in-store experiences and attract weekday shoppers.

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Curated experiences: One way is to create themed displays. Eye-catching displays that highlight new arrivals, seasonal trends, or specific styles could be a lure. And offer personalized recommendations by leveraging data to offer give styling advice to shoppers.

Incorporate technology like touchscreens or virtual try-on stations to enhance the shopping journey.

Exclusive weekday perks: This could be another way to lure shoppers: offer exclusive discounts or promotions on weekdays to incentivize visits. Provide early access to new collections or sales for weekday shoppers. Top it off by offering complimentary personal styling sessions or consultations on weekdays.

Community building: Host workshops, styling sessions, or meet-and-greets with influencers to create a sense of community on weekdays.

Implementing loyalty programs that reward repeat customers and offer exclusive weekday benefits is also another way. And run social media contests or campaigns to drive weekday traffic and create buzz.

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Enhanced in-store environment: Create inviting spaces where shoppers can relax and recharge, such as lounges or cafes. Offer free Wi-Fi, charging stations, and interactive kiosks to enhance convenience. And ensure the staff is well-trained and able to provide personalized assistance and styling advice.

These initiatives do lead to success. For example, a leading fashion retailer in Mumbai implemented a ‘Weekday Wardrobe Refresh’ campaign, offering a 20 percent discount on select items and complimentary styling sessions on Tuesdays and Wednesdays.

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This initiative resulted in a 15 per cent increase in weekday foot traffic and a 10 per cent rise in sales. As Rajul Tandon, Founder & CEO, of Enalytix points out, "Fashion retailers need to rethink their strategies to address the weekday slump. By creating more engaging and personalized experiences, they can attract shoppers back and drive sustainable growth."

The bottom line is, that the 30 percent weekday bounce rate is a wake-up call for fashion retailers. By implementing the strategies outlined in the Enalytix report, businesses can create a more compelling in-store experience, attract weekday shoppers, and ultimately boost their bottom line.

The key lies in understanding shopper motivations, offering tailored incentives, and creating a sense of community that keeps customers coming back for more.

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