Being Human Clothing launches new Marvel-inspired ‘Captain America’ collection
25 February 2025, Mumbai
Known for its ‘fashion with a purpose’ ethos, Being Human Clothing has launched its latest collection inspired by Marvel superhero, Captain America. This launch coincides with the release of Marvel Studios’ ‘Captain America: Brave New World’ film, allowing fans to celebrate their favorite superheroes through stylish apparel.
The collection offers over eighty meticulously designed items including t-shirts, polos, shirts, denim jackets, and jeans. Each piece features iconic Marvel elements, such as Captain America's shield, and motifs from Spider-Man, Black Panther, and Thor. Staying true to Being Human Clothing's philosophy, the collection combines quality craftsmanship with impactful storytelling, making fashion both stylish and meaningful.
The brand's ‘Unleash the Inner Hero’ campaign encourages individuals to embrace their unique qualities, courage, and resilience. This message aligns with Being Human Clothing’s mission to create empowering and inspirational fashion.
To celebrate the launch, the brand is hosting immersive in-store experiences, including Captain America-themed installations and interactive zones. Fans can also participate in a digital contest on Being Human Clothing’s Instagram (@beinghumanclothing) to win exclusive merchandise. Influencers will also showcase the collection, amplifying the brand's unique fashion experience.
Vivek Sandhwar, COO, Being Human Clothing, states, this Marvel-inspired collection allows the brand to celebrate these beloved Super Heroes while staying true to its philosophy of purposeful fashion.
The collection is available at Being Human Clothing’s brand outlets, multi-brand outlets, and online platforms.
