Bestseller launches sustainable t-shirt collection with Spinnova fibres

Bestseller brands Jack& Jones and VeroModa have collaborated since 2008 to design official collections for Danish Olympic and Paralympic athletes. This year, their collection introduces three new t-shirts featuring Spinnova fibres, marking VeroModa’s debut with this sustainable material.

These red and white t-shirts blend 30 per cent wood-based Spinnova, 65 per cent cotton, and 5 per centelastane, representing a milestone as the second batch of commercially launched products from Spinnova’s and Suzano’s joint venture, Woodspin.

Aligned with Bestseller’s sustainability initiative, Fashion FWD, the collection emphasizes materials with lower environmental impacts. The partnership with Spinnova underscores Bestseller’s commitment to integrating certified sustainable materials into their offerings.

Allan Jung Thorbøll, International Buying Manager at Jack& Jones, reflects on their innovative journey with Spinnova, aiming to expand its use across their garment lines.

Spinnova’s CEO TuomasOijala commends Bestseller’s leadership in sustainable fashion, highlighting their collaborative efforts to reduce emissions and promote climate-friendly practices in the industry.

Since initiating their partnership in 2020, Spinnova and Bestseller have progressively integrated Spinnova fibres into consumer products, with Jack& Jones pioneering trousers in 2022 and now expanding to include t-shirts in multiple colors as of April 2024.