Biba celebrates Indian heritage with new ad campaign featuring Kriti Sanon

28 August 2024, Mumbai

One of India’s leading women’s fashion brands, Biba has launched a new ad campaign featuring Bollywood fashion icon KritiSanon.

Titled ‘There’s Something BIBA About Her,’ the ad campaign has been conceptualised and executed by Enormous Brands.

Featuring Sanon, the ad film beautifully captures the essence of Biba as it takes viewers on a vibrant journey through intricate designs, luxurious fabrics, and rich colors, with each piece narrating the story of India’s cultural tapestry. Sanon’s effortless style and charm bring the collection to life, showcasing the seamless blending of Biba’s designs with contemporary elegance, making it the perfect choice for festive and special occasions.

SiddharathBindra, Managing Director, Biba Fashion, says, perfectly aligning with Biba’s ethos, Sanon embodies the modern Indian woman—confident, graceful, and deeply rooted in her culture. Her journey from a talented actress to a beloved household name mirrors the brand’s evolution over the years. This partnership celebrates the spirit of every Biba woman and girl who honors tradition while confidently stepping into the future.

Sanonadds, celebrating Indian heritage, Biba empowers women through fashion. It truly understands the modern Indian woman and her evolving style, offering something stylish for every occasion and age group.

TanimaKholi, Copy Group Head, Enormous, adds, the campaign film celebrates the spirit of the modern Indian woman—independent, successful, and unafraid to embrace her Indian culture and roots.

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