Biba ropes in Kriti Sanon for new campaign to showcase Spring-Summer 2025 collection

22 February 2025, Mumbai

Fashion brand Biba's roped has roped in Bollywood actor Kriti Sanon as the new brand ambassador for its latest campaign, ‘Let’s Summer Up, Let’s Biba's Up.’

The video campaign showcases Sanon endorsing the brand's Spring-Summer 2025 collection, which includes airy fabrics, playful hues, and silhouettes designed for summer getaways, warm afternoons, and stylish evening events.

The campaign blends fashion and music by releasing its campaign song in Instagram’s music library. It highlights Sanon’s effortless style and confidence, making her an ideal partner for this collaboration.

With this campaign, Biba's aims to inspire individuals to express themselves on their own terms, whether through fashion, dance, or everyday moments, according to a press release.

The Spring-Summer 2025 collection features a range of styles, including statement suit sets, jumpsuits, chic co-ord sets, summer dresses, and stylish shirts, redefining seasonal dressing while maintaining Biba's signature comfort and elegance.

Siddharath Bindra, Managing Director, Biba, state, celebrating effortless, stylish dressing, the brand’s new Spring-Summer 2025 collection is perfect for the modern Indian woman who wants to look and feel her best. Sanon beautifully embodies this vision, making this collection a wardrobe essential, he adds.

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