Blackberrys partners with Myntra to expand nationwide reach

22 August 2024, Mumbai

Blackberrys, a leading Indian menswear brand, has partnered with e-commerce giant Myntra to broaden its market presence. This strategic collaboration aims to take Blackberrys' expertly crafted menswear beyond its 380+ exclusive stores and direct-to-consumer website, Blackberrys.com, to millions of online shoppers across India.

Through this alliance, all Blackberrys collections, including Suits & Blazers, Dress Line Trousers, India Fit Shirts, and its TechPro and TempTech ranges, will now be available on Myntra. The brand also offers casual wear, footwear, and accessories, catering to the evolving fashion preferences of Indian men.

Nitin Mohan, Co-Founder and Director of Blackberrys, emphasized the importance of the partnership, noting that Myntra's wide reach and advanced technology will enable the brand to connect with a larger audience and improve their shopping experience.

Blackberrys has been a pioneer in the Indian menswear industry since 1991, introducing innovations like wrinkle-free khakis and dress-line trousers. The brand's TechPro and TempTech collections emphasize style and functionality, catering to all-weather comfort and smart-dry, wrinkle-resistant fabrics.

Myntra's CBO, Sharon Pais, expressed enthusiasm about the collaboration, reinforcing Myntra's commitment to offering premium menswear collections to its discerning customers.

This partnership marks a new chapter for Blackberrys, leveraging Myntra's technological expertise to cater to the growing demand among millennials and Gen Z consumers. The Indian menswear market is expected to grow at a CAGR of 7.7 per cent from 2024 to 2032.