01 August 2024, Mumbai
Direct-to-consumer fitness brand Boldfit has named Indian cricket player KL Rahul as the new brand ambassador. KL Rahul will endorse the brand's sports footwear, apparel, and fitness equipment. This will help the brand expand its customer base and deepen presence in the fitness market.
Poised to drive substantial growth, the partnership will help expand the Boldfit’sproduct range besides launching new campaigns to enhance customer engagement.
Expressing his excitement over the collaboration, KL Rahul, states, the brand shares his passion for fitness and his hometown. By contributing to Boldfit's journey, he aims to inspire others to lead healthier lives, he adds.
PallavBihani, Founder, Boldfit, notes, KL Rahul’s dedication and drive align perfectly with the brand's values. Together, the two aim to ignite a fitness revolution across the nation. Boldfit offers a comprehensive range of activewear, accessories, and fitness equipment, serving over 1 crore customers annually.
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