Brand Studio Lifestyle-owned Highlander, Tokyo Talkies launch combined store in Lucknow
14 February 2025, Mumbai
Expanding their retail presence to 25 stores, Bengaluru-based Brand Studio Lifestyle’s D2C fashion brands, Highlander and Tokyo Talkies, have launched their latest store, a combined outlet for both brands, at the Lulu Mall in Lucknow.
Entering into offline retail in 2024, Highlander and Tokyo Talkies opened 13 stores within just a month of its offline debut.
Menswear brand, Highlander launches 300 new styles of fashion essentials, including shirts, jeans, and cargo pants, every week. Meanwhile, womenswear label, Tokyo Talkies introduces 600 new styles monthly for its Gen Z customers,
The retail strategy of Brand Studio Lifestyle encompasses both exclusive brand outlets and joint Highlander X Tokyo Talkies stores. The company’s individual stores for these brands vary in size from 2,000 to 3,000 sq ft, while combined outlets span 4,000 to 5,000 sq ft in malls and high street locations.
Founded in 2015, Brand Studio Lifestyle is an owner of six brands including Highlander, Tokyo Talkies, Vishudh, Ketch, Locomotive, and Hoop. The company introduced its direct-to-consumer platform, Getketch.com in 2021 along with a dedicated mobile app.
Serving millions of customers across 20,000+ pin codes, the retailer ships around 1.5 to 2 million pieces every month. The company’s brands, Highlander and Tokyo Talkies have garnered 3 million customers through its D2C website and app, Getketch.com within just two and half years.
