Brandman Retail launches Saucony’s maiden Autumn/Winter collection in India

25 October 2024, Mumbai

In line with an exclusive distribution agreement signed with Wolverine Worldwide to launch its performance footwear brand Saucony in India, Brandman Retail has unveiled the label’s maiden Autumn/Winter 2024 collection.

Heralding a new era of running, the collection blends performance, style and sustainability. It reflects highest quality of athletic footwear, says Arun Malhotra, Managing Director, Brandman Retail.

Saucony distributes its products available through Brandman Retail’s omni-channel platforms, including a strategic online launch in partnership with Reliance Retail’s Ajio platform. The collaboration enhances Brandman Retail’s portfolio of global sports brands, which already includes New Balance and On, and aims to meet India’s growing demand for premium, performance-driven footwear.

With a heritage dating back to 1898, Saucony has a long history of crafting athlete-focused footwear designed to enhance speed and performance. Now, through Brandman Retail, Indian athletes can experience the brand’s cutting-edge technology firsthand.

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