Clovia launches digital campaigns to unveil new collection
15 January 2025, Mumbai
A lingerie, sleep, and personal care brand, Clovia has launched digital campaigns with Bigg Boss OTT Season 3 participants Khanzaadi and Sana Makbul respectively to unveil its latest collection.
Showcasing the two key product categories of the brand including premium strapless bras and quirky printed nightwear, the campaign targets urban millennial women looking of a perfect blend of comfort, style, and functionality in their everyday essentials.
Rajeswar Rao, Vice President - Digital Marketing, Clovia says, Through these latest digital campaigns with Khanzaadi and Sana Makbul, the brand aims to connect with urban millennial women who seek versatile, high-quality fashion that boost their confidence and encourages them to accept their unique personalities.
