CMAI Achievers Club delivers insights on growth and branding

 07 August 2024, Mumbai

The CMAI Achievers Club recently hosted an event with industry leaders Kamal Khushlani and Basesh Gala. Kamal Khushlani, Founder of Credo Brands Marketing Ltd., shared the successful journey of Mufti, emphasizing market gaps, adaptability, and building a unique brand identity. He highlighted resilience through financial challenges, a people-centric approach, and strategic brand evolution.

Basesh Gala, Founder of 39Solutions, conducted a session on thriving in competitive markets. He addressed MSME challenges, stressing the importance of a unique value proposition, effective systems, and a resilient mindset. Gala likened resilience to being like a coffee bean that transforms under pressure, inspiring attendees to adopt proactive, calculated risk-taking.

CMAI President Rajesh Masand explained that the goal of the CMAI Achievers Club is to host impactful sessions featuring esteemed speakers who share their business logic and experiences. He emphasized that distinguishing between a regular label and a genuine brand is becoming increasingly important in today’s evolving business environment.

Ashok Thakkar, Chairman of CMAI Achievers Club, conveyed gratitude for the inspiring presentations, noting that both sessions provided significant benefits to the members and are expected to have a positive impact.

The event, attended by over 50 members, was lauded for its insightful and engaging presentations, reinforcing the importance of strategic growth and resilience in business.

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