Bridal fashion brand’s Couture Rani e-commerce site has launched designer Atsu Sekhose’s latest collection online. The collection is a mix of western wear silhouettes and traditional Indian craft technique.
Launched 10 years ago, Couture Rani now plans to relaunch as a multi-brand e-commerce site to bring South Asian brands to the US. The platform will launch other brands for the international market to create a transparent supply chain for buyers. Gina Mathew, CEO and Business Partner Venk Modur are meeting designers in India to find brands that align with these values. The brand also plans to organize pop-up events and expand its offerings into beauty and lifestyle products.
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