Crafting the future of comfort with One8's game-changing approach to activewear
In the ever-evolving world of fashion, where trends shift at breakneck speed, one brand is redefining the innerwear and activewear landscape in India. Spearheaded by cricket icon Virat Kohli, ‘One8’ is more than just an apparel brand - it’s a movement built around comfort, quality, and cutting-edge innovation.
A visionary leader
At the forefront of this venture is Vikas Kohli, Managing Director, Aeon Sports India. With a deep understanding of the market, Kohli underscores the significance of quality and sustainability in their product line. It’s the company’s responsibility to uphold the brand’s integrity and ensure consumers receive top-tier products at competitive prices, he emphasizes.
This commitment to excellence is particularly evident in their comprehensive sock collection, featuring performance and health-focused designs tailored for today’s dynamic consumer.
Expanding the horizon
While One8 has already made significant strides in the sock market, the brand's vision extends much further. The brand plans to expand its portfolio to include loungewear and activewear, tapping into the growing demand for versatile and stylish apparel.
It is already present in this category, but due to some internal structuring, plans to relaunch it soon, reveals Kohli. This strategic expansion aims to cater to a broad audience, offering stylish, functional pieces for every lifestyle.
The power of celebrity endorsement
Virat Kohli’s influence as a globally recognized sports star plays a key role in elevating the brand’s visibility and credibility.
Celebrity endorsement is a crucial part of tbe brand’s marketing strategy, Kohli acknowledges. However, the product’s success must rest on its own merits, he insists. The product must deliver on quality and innovation, he asserts.
A promising future
Looking ahead, Kohli is optimistic about One8 growth trajectory. The brand has highly ambitious growth plans for the next three to five years, he shares. With a diverse portfolio that includes brands like Futons and Hyper Fit, the company is poised to secure a strong market position.
India’s innerwear and activewear segment is primed for innovation, and with visionaries like Vikas Kohli at the helm, the future looks bright.
As One8 gears up to launch new categories and expand its reach, one thing remains clear: this brand is more than just apparel—it’s a lifestyle movement fostering comfort, performance, and self-expression.
