04 September 2024, Mumbai
Direct-to-consumer (D2C) kids wear brand Plan B plans to expand its market presence, product range and talent acquisition by utilising the funds raised from Jito Incubation and Innovation Foundation (JIIF), Ah Ventures and angel investors.
Redefining the children’s innerwear market, Plan B emphasises on quality and comfort in kids’ innerwear. They aim to invest in enhancing a child’s well-being and exceeding their expectations in terms of comfortable clothing, says Rajat Mehta, Chairman, JIFF.
Sneha Raisoni, Co-founder, Plan B adds, the brand aims to make the daily lives of children more comfortable and delightful by focusing on quality, design and fit. This funding will help it to not just maintain its momentum and help being discovered by more parents.
Founded by Sneha Raisoni and Vaidehi Shah, Mumbai-based Plan B offers clothing for children aged 6 months to 16 years. The brand operates through its website and major online marketplaces.
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