Decathlon boosts store count with new flagship store in Mumbai
25 February 2025, Mumbai
Sports retailer Decathlon has opened its flagship store at Phoenix Marketcity in Mumbai, taking the total number of stores the brand operates across the nation to 132.
The new two-storey, 11,475 sq ft store offers a wide range of high-quality, affordable sporting goods, apparel, and accessories for over 60 sports. It is designed to offer an enhanced shopping experience with features like a modern layout and streamlined self-checkout counters for a seamless omnichannel experience.
A first for Mumbai, the store includes Decathlon's innovative multi-ball court play area, designed to engage children and encourage an active lifestyle.
According to Sankar Chatterjee, CEO, Decathlon India, the brand’s partnership with Phoenix Marketcity allows it to connect with a diverse community and inspire movement. From expert advice to interactive experiences, the brand aims to empower people to embrace active lifestyles.
The store enables customers to personalize their t-shirts, caps and shoes in just Rs 99 through a custom personalization service. This feature provides customers with the ability to create unique, personalized products.
Rashmi Sen, CEO – Retail, The Phoenix Mills avers, the launch of Decathlon at Phoenix Marketcity strengthens the mall’s retail portfolio and addresses the growing demand for fitness and outdoor activities. This collaboration aligns with its vision to offer world-class experiences and foster a dynamic sports culture within its community.
Founded in 1976, Decathlon is a global multi-specialist sports brand serving all skill levels, from beginners to elite athletes. With 101,000 employees and 1,750 stores worldwide, Decathlon aims to inspire people to move through the joys of sports, promoting healthier and happier lifestyles.
Established in 2011, Phoenix Marketcity, Mumbai spans 2.1 million sq ft and attracts over 1.5 million visitors annually. It hosts international brands such as Zara, Uniqlo, and H&M, alongside popular Indian brands like Nykaa and Masaba. The mall features a variety of entertainment options, including The Game Palacio, PVR P[XL], and Dublin Square, the city’s largest indoor concert venue.
