Diesel hosts event at Phoenix Palladium in Mumbai to showcase SS24 collection

Renowned apparel and accessories brand Diesel hosted an event at its flagship store in the Phoenix Palladium Mall in Mumbai to showcase its latest SS24 collection.

Launched in collaboration with the Reliance Brands, the new SS24 collection by Diesel includes its 1DR range offering monogrammed miniatures and shoulder bags in an array of vibrant hues. The ambiance at the launch event was further enlivened by a dynamic DJ booth, underscoring Diesel's affinity with streetwear and youth culture.

In India, Diesel reaches its clientele through both physical stores and online platforms. The brand inaugurated its pioneering 'Red & White' store in Hyderabad's Banjara Hills in December 2022. This two-storey concept store serves as a contemporary showcase for Diesel's diverse product range.

Founded by designer Renzo Rosso in Breganze, Italy, in 1978, Diesel SpA has carved a niche for itself in the realm of denim and beyond. Embracing a youthful aesthetic, the brand's repertoire extends to encompass footwear, accessories, and fragrances, resonating with fashion aficionados worldwide.