21 May, Mumbai 2025
Launching her eponymous womenswear label, former investment banker and University of Michigan graduate Ananya Goenka Bagaria has opened its debut store in Kolkata.
The experiential luxury fashion store retails the brand’s first collection, ‘Reign Your Narrative’ offering tailored silhouettes in cloud-hued satins, structured crepes and sheer organzas. These are complemented by hand-finished touches and tonal embroidery. The garments offered in this collection include shirt jackets, waistcoats, and statement jackets with architectural collars, sculptural drapes, and cascading panels.
Positioning itself as slow fashion brand for modern Indian women, AGB draws inspiration from Bagaria’s global education and personal evolution, Bagaria’s transition from finance to fashion has been shaped by a desire to create clothing that empowers through thoughtful craftsmanship, says the designer.
