Fabindia launches new initiative for COVID-affected artisans

Ethnic wear and lifestyle brand Fabindia has launched the ‘Artisan Relief Fundraiser initiative in partnership with 10 brands to raise funds for artisans suffering due to the COVID-19 pandemic.

FabIndia has collaborated with brands Okhai, Swaravow, A Tiny Mistake, KharaKapas, Suta, Bare Necessities- Zero Waste India, Forty Red Bangles, RangSutra Crafts, Gaatha- a Tale of Crafts, and Allthatgrass to raise funds for artisans The brand is running a fundraiser on GiveIndia’s platform.v FabIndia has identified craftspeople and artisans across India who require financial assistance and has chosen a group of around 1,500 families and clusters to receive aid. The brand plans to give Rs 5,000 directly to each family through GiveIndia.

FabIndia has also launched a range of products to respond to new consumer needs during lockdown. Besides its new range of loungewear, the brand has begun retailing detox programs, cleaning supplies, and face masks.