Fashor boosts omnichannel strategy with two new store formats

24 February 2025, Mumbai

Boosting its omnichannel strategy, women's ethnic wear brand Fashor has launched two new store formats: Fashor Luxe, featuring limited-edition, high-end ethnic and fusion wear, and Fashor, offering affordable high-quality designs. The brand launched several new exclusive brand outlets (EBOs) in these two formats in Bengaluru, Chennai, and Coimbatore.

Launched on Commercial Street in Bengaluru, the first Fashor Luxe store provides an upscale shopping experience. The brand also launched another Luxe store in T Nagar, Chennai. Besdes, it opened several store in the Fashor format in Kattupakkam, Chennai, and RS Puram, Coimbatore, making its collections more accessible.

Vikram Kankaria, CEO, Fashor, says, the brand’s expansion into these cities allows it to connect with women who appreciate unique designs, inclusive sizing, and affordable pricing."

This expansion compliments Fashor’s digital presence on platforms like Myntra and its own website, as well as retail spaces in Shoppers Stop and Lifestyle. Supported by a $5 million investment from Blume Ventures, Fashor aims to open over 100 EBOs across India by 2027.

The brand's popularity has been boosted by its collaboration with Bollywood star Sara Ali Khan in the ‘Dil Se Indian’ campaign. These new stores highlight Fashor's commitment to innovation and customer-centricity.

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