Fashor launches new campaign featuring Sara Ali Khan as brand ambassador

Women’s ethnic and fusion-wear brand, Fashor has launched a new campaign titled, Dil Se Indian, featuring Sara Ali Khan as the brand’s new ambassador.

The campaign will showcase the brand’s latest collection and feature across the digital platforms of Fashor and leading online marketplaces including Myntra, Nykaa Fashion, Ajio, etc.

Commenting on her association with Fashor, Khan says, the brand’s stylish and high-quality ethnic wear resonates with her personality with its blend of modern designs and prints with traditional Indian craftsmanship allowing her to express her ethnicity in new and creative ways.

Vikram Kankaria, Co-founder & CEO, Fashor adds, a perfect representation of Fashor’s attributes of authenticity, individuality and cultural pride, Khan helps the brand connect with women who cherish their heritage while embracing modernity.

In August, Fashor raised $5 million in a funding round from venture capital business Blume Ventures for brand building and expansion. It plans to open over 100 exclusive brand outlets across India in the coming years.