Goat acquires Chumbak

13 January 2023, Mumbai

Goat Brand Labs has acquired Chumbak. Chumbak is an iconic home and lifestyle brand, with unique Indian aesthetics and a wide base of loyal consumers. The brand has strong sales on both online and offline channels.

Goat Brand Labs plans to grow Chumbak to Rs 500 crores by 2025, accelerate its growth as a powerful and global brand in the home and gifting space, leveraging Goat’s deep capabilities in brand building, digital marketing, online and offline growth, and expansion into international markets.

Goat Brand Labs was founded in May 2021. Goat works collaboratively with brand founders and empowers them with the right resources to help scale their brands. It empowers brands with strong operational capabilities and supports growth by providing data-driven insights, supply chain expertise, financial planning, and deep expertise in brand building, digital marketing, product development, etc.

Goat, backed by marquee investors, has emerged as the leading aggregator in the fashion and lifestyle space. Goat has a portfolio of fast-growing fashion and lifestyle brands. The vision is to make Indian D2C brands world famous.Last year Goat Brand Labs acquired multiple well-known D2C brands including The Label Life, India’s top celebrity-styled brand, and trueBrowns, a premium ethnic wear brand, both of which have grown multifold since their partnership with Goat.

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