Guess Jeans makes official debut in India in partnership with Tata CLiQ

15 January 2025, Mumbai

Iconic California-based denim brand, Guess Jeans has made its official debut in the Indian market through an exclusive long-term partnership with Tata CLiQ. As a part of this partnership,

Tata CLiQ will operate as the sole retailer for Guess Jeans. The platform will blend online convenience with physical store presence, creating an omnichannel shopping experience for Indian consumers.

The partnership will combine Guess Jeans’ legacy, heritage and innovation in denim with the local expertise of Tata Group to ensure a strong and enduring partnership, says Nicolai Marciano, Chief New Business Development Officer, Guess Inc. The brand will also introduce its eco-friendly Guess AirwashTM through this partnership, he adds.

Tata CLiQ will provide an elevated brand experience through this partnership across all channels, states Gopal Asthana, CEO, Tata CLiQ. Together, both these companies will help strengthen Guess Jeans’ presence in India by expanding its reach and supporting nationwide store growth strategy, he adds.

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