Harsh Vardhan Jalan unveils 'Prana' sustainable couture with Liva Fabrics
28 January 2025, Mumbai
Emerging fashion designer Harsh Vardhan Jalan has partnered with Liva Fabrics, the premium brand from Birla Cellulose, to present a sustainable couture collection that blends tradition, innovation, and environmental consciousness. Named ‘Prana,’ inspired by the ancient Indian concept of vital life force, the collection explores the interconnectedness of nature and humanity.
The designs incorporate innovative materials like repurposed fish scales and showcase traditional techniques such as crochet, embroidery, and distressed yarn weaving. These methods create bold, surreal silhouettes that honor cultural heritage while embracing modern aesthetics. The collection emphasizes resilience, adaptability, and the enduring spirit of nature.
Sree Charan, Vice President Marketing and Global Head of Brands at Birla Cellulose, commented, “At Liva, sustainability drives creativity. Our collaboration with Harsh Vardhan Jalan showcases how nature, fashion, and artistry can unite in perfect synergy, delivering unparalleled design excellence.”
The color palette of the collection reflects the cycle of life, death, and renewal, drawing inspiration from trees and their timeless journey. Harsh Vardhan Jalan added, “Prana is personal to me, it symbolizes the flow of life connecting every being. This collection blends sustainable materials with modern aesthetics, representing our shared commitment to the planet.”
Fusing luxury fashion with sustainability, the collection exemplifies eco-friendly innovation and craftsmanship. It redefines conscious luxury, offering a meaningful change in the world of fashion.
