13 May, Mumbai 2025
In a country long celebrated for its vibrant textiles and deep-rooted appreciation for custom clothing, a new frontier is emerging in fashion: bespoke swimwear. Far from the standard racks of factory-made swimsuits, Indian consumers are increasingly gravitating towards tailor-made options that speak to their unique personalities, body types, and aesthetic sensibilities. This shift is not just a beachside fashion statement—it’s a broader reflection of individuality and the evolving luxury mindset in modern India.
Though niche, India’s bespoke swimwear segment is expected to see good growth. The Indian men’s swimwear market alone is expected to reach $319.8 million by 2030, with a CAGR of 6.6 per cent from 2025 to 2030. Globally, the swimwear market was valued at $25.96 billion in 2024, with projections estimating a jump to $38.37 billion by 2032. While ready-to-wear continues to dominate, the bespoke subcategory is expected to grow faster, thanks to increasing disposable income, aspirational consumer behavior, and the rise of social media-led fashion consciousness.
The tide of personalization
For decades, the Indian swimwear market has remained largely functional, characterized by limited variety and conservative styles. But today, with growing global exposure, body positivity movements, and a rising luxury consciousness, consumers are demanding more—more choice, more comfort, and more individuality.
As Anya Sharma, Founder of Aqua Sculpt, a boutique swimwear atelier in Mumbai points out, clients are no longer satisfied with generic styles. They want swimwear that complements their skin tone, highlights their best features, and aligns with their personal aesthetic. Bespoke allows for that level of detail and customization that mass-produced items simply cannot offer. From design consultations to final fittings, the bespoke experience turns swimwear into a canvas for self-expression—one carefully stitched to the contours of the customer’s desires.
Styles and trends making waves
India’s bespoke swimwear scene is a delightful fusion of international trends and local craftsmanship. Here’s a closer look at the most coveted custom elements making waves across design studios.
Custom prints and embellishments: Shoppers are increasingly requesting unique prints—florals, abstract art, personalized monograms, and even digitally rendered sketches. Add-ons like hand-beaded details, sequins, and fine embroidery introduce artisanal charm to poolside fashion.
Body-positive silhouettes: Bespoke allows designers to break the “one-size-fits-all” mold. High-waisted bottoms, underwire support, adjustable straps, and strategically placed ruching are empowering people of all body types to feel confident and stylish.
Sustainable choices: With sustainability gaining momentum, designers are opting for recycled fabrics, eco-friendly dyes, and ethically sourced trims. This conscious fashion choice is resonating with a growing segment of climate-aware consumers.
Versatile designs: Today’s swimwear often serves dual purposes. Chic one-pieces that double as bodysuits, bikini tops that pair with skirts, and swimwear sets with matching cover-ups are redefining wardrobe versatility.
Fusion of cultures: From ikat and block prints to breathable handloom cover-ups, Indian designers are weaving heritage into high fashion. The result is a swimwear aesthetic that feels both global and inherently Indian.
Some of the most requested customized swimwear silhouettes include: high-waisted bikinis that offer tummy coverage and a flattering retro appeal; cut-out swimsuits infusing modern flair with creative geometry; swim dresses that blend modesty and elegance for those seeking more coverage; monokinis that strike a balance between sultry and sophisticated.
Weaving personal stories into swimwear
Bespoke isn’t just about fabric and fit—it’s about personal narrative. Here are a few standout stories where individuality took center stage.
The destination bride: Priya Verma, a destination wedding planner, commissioned a custom set of swimwear for her Maldives bachelorette getaway. With a tropical print featuring each bridesmaid’s initials, her coordinated swimwear set included bandeaus, one-shoulder styles, and flowing kaftans—turning every group photo into a moment of cohesive luxury.
The fitness enthusiast: Professional swimmer Rohan Mehra partnered a designer to create performance-oriented yet stylish jammers and briefs. Made from chlorine-resistant material and tailored to his physique, the custom suits elevated both his training sessions and personal brand.
The confidence seeker: Kavita Sharma had long struggled with swimwear insecurity. After a collaborative process with a designer, she received a two-piece set with supportive cuts and figure-flattering ruching. For her, the result was more than a garment—it was a boost in self-assurance.
Despite its promise, the bespoke swimwear space comes with hurdles. First is the high-cost as custom design and materials drive up pricing, limiting access. Also swimwear requires specialized pattern-making and fabric expertise—still rare in India. And bespoke involves fittings, adjustments, and consultations, making it less convenient than off-the-shelf alternatives. But these very challenges open doors. Brands embracing digital fittings, 3D body scanning, and virtual consultations can expand their reach and improve convenience. As the sector matures, those who can deliver both craftsmanship and customer experience will lead the tide.
Thus bespoke swimwear is more than a passing trend—it’s a reflection of a broader shift in Indian fashion, where individuality, luxury, and comfort converge. As more consumers seek to wear their personality poolside, and as designers innovate to meet this demand, custom swimwear is set to carve out a lasting niche. From the Maldives to Goa, from performance pools to private villas, the message is clear: India's swimwear story is being rewritten—one stitch at a time.
