Indian resort wear goes mainstream

10 September 2022, Mumbai:

The Indian resort wear market has never been stronger or more exciting.

At a one-time resort wear was limited to inter-season, capsule collections. The market was always small and niche, with well-seasoned travelers supplementing their vacation wardrobes with pieces from their trips abroad. It is now a full-fledged industry, the sole focus of many brands and designers, and available all year round.

From high-end established brands to small, independent designers, there’s a wide array of choices at all price points with new names popping up every month.

Goa has always attracted its fair share of international hippies, hipsters, and luxury seekers. Today it’s evolved into one of the hottest destinations for domestic tourists looking to plan getaways over long weekends. It’s no longer limited to the seasonal visits of foreign visitors and has become a year-round destination. And it’s not just Goa. The Indian traveler has re-discovered other beach destinations.

This has propelled the Indian resort wear market to new heights as dressing for the beach has become a major trend. Everyone wants to make the most of their vacations and create as many special memories as possible – and dressing for the part certainly adds to it.

It’s not just the tourist beach towns focusing on resort wear – online shopping platforms are also seeing a huge surge in this segment.

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