Indian Terrain expands retail footprint with 20 new stores

Fashion apparel and accessories firm Indian Terrain Fashions is in the process of expanding its retail footprint with the launch of 20 new retail stores in Tier-II and Tier-III cities and towns. The company, which has completed two decades of operations, has opened stores in Hubli, Lucknow, Siwan, Ooty, Ganganagar and Srinagar among others.

With a turnover of Rs 900 crore, Indian Terrain operates over 1,500 stores across formats such as exclusive brand outlets (EBOs), multi-brand outlets (MBOs) and large format stores. The company is focusing more on online sales, having strengthened its e-commerce partnerships with Flipkart, Myntra and Nykaa. It has also revamped own e-commerce website. Its overall online sales are ahead of the pre-pandemic levels. Currently, its contribution of online sales is between 10-12 per cent and it aims to increase this to 25 per cent in the next three years.