Jagran Group rebrands Balenzia as SocksXpress to reflect evolving identity

18 November 2024, Mumbai

Reflecting its evolving identity and values, Jagran Group-owned renowned socks brand Balenzia has been officially rebranded to SocksXpress. Besides renaming the brand, the process involved revamping of SocksXpress’ packaging, in-store displays, social media presence, and website, while also preparing to launch a vibrant new range of sock designs.

Rahul Gupta, Founder and Director, SocksXpress says, the new name reflects the brand’s clarity, individuality, and self-expression. Straightforward and memorable, the name captures the brand’s goal to be a go-to brand in the socks category.

This rebranding also makes SocksXpress the leading destination for sock enthusiasts in India besides maintaining focus on international markets. The brand plans to launch new product lines and collaborative collections through its existing store network and direct-to-customer e-commerce platform.

With the new identity, SocksXpress aims to strengthen its position in the socks category, offering an expanded selection that emphasises creativity, quality, and a bold approach to self-expression.

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