Janavi India launches new cashmere scarves collection

02 January 2025, Mumbai

Joining forces with global color authority, Pantone, luxury cashmere and clothing brand Janavi India has launched a collaborative accessories collection of 100 per cent cashmere scarves in Pantone's color for 2025, 'Mocha Mousse.'

The collection exudes a sense of comfort and joy through its rich, luxurious textures and hues, says Jyotika Jhalani, Founder and Designer Jyotika Jhalani. A versatile and timeless addition to all wardrobes, the collection is available in a variety of shades to compliment all skin types

Priced in the range of Rs 14,000 to Rs 65,000, the collection retails on Janavi India's direct to customer e-commerce store, which ships both domestically and internationally. Some of the collection's luxury scarves feature the phrases 'Me Moments' and 'joy' while others are embellished with more abstract patterns.

Launched in 1998, Janavi initially functioned as a design studio and export house before being developed into its own brand in 2000. Today, Janavi retails at more than 150 department stores across the world and remains a family run business with participation from Jhalani's children Karishma and Kartikae.

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