Jodi launches debut EBO in Mumbai

Clothing and lifestyle brand Jodi has launched its debut store in Mumbai. The brand recently opened its first exclusive brand outlet at Kala Ghoda housing the label’s brightly colored clothing and accessories.

Describing itself as the ‘Indian high street with a heart,’ Jodi launched its operations with an aim to bring together the interests of its founders Gauri Verma and Karuna Laugani in crafts, culture, fashion and travel. The brand retails its products online from its direct to customer e-commerce store and its open studio in Pune’s Wanowrie neighborhood.

Jodi also has a small showroom in Wanowrie. It recently revamped its Pune store to make it more colorful and engaging with a house party.