Khaaki teams up with micro-influencers to launch maiden limited edition winter collection
23 December 2024, Mumbai
Expanding its apparel offerings, streetwear brand Khaaki has teamed up with several micro-influencers to launch its first ever limited edition winter collection. Catering to men and women, the new ‘Winter Wear Limited Edition Collection’ blends inspirations from the Renaissance period with youthful modernism.
Elaborating on the collection, Akshit Khanna, Founder, Khaaki, says, the range blends the best of history and street fashion. Launched in collaboration with micro-influencers at a recent fashion event, ’The Sorbet Soiree,’ the collection features a range of hoodies and sweatshirts that fuse classic art with contemporary style.
The collection will be promoted by the micro-influencers on their social media pages. The influencers will showcase the collection in diverse ways to establish the brand’s connection with niche audiences across the country.
New Delhi-based Khaaki retails from its direct to customer e-commerce store. The brand is known for offering customers a range of oversized t-shirts and gender-neutral garments.
