27 January 2023, Mumbai
Clothing brand Kingdom of White has opened a new brick-and-mortar store in Mumbai. The store retails the brand’s full selection of all-white men’s wear and is located within the multi-brand department store Centro.
The store has a shop-in-shop format and an open-plan layout. The brand recently launched its latest all-white collection, layer edit, featuring basics designed to be layered together for a striking, all-white look. Through its promotional shoots, Kingdom of White positions all-white garments as everything from traditional to peaceful to adventurous.
Centro is a multi-brand fashion and lifestyle store concept by retail giant Reliance Retail. Centro has opened its third India store in Mumbai in November 2022 following openings in New Delhi and Siliguri. The store houses over 300 brands including Jack & Jones, among others, opposite which Kingdom of White is now situated.
Reliance Centro in Mumbai is spread over 60000 sqft across three floors and offers more than 300 Indian and international brands across apparel, footwear, cosmetics, lingerie, sportswear, luggage, and accessories.
Kingdom of White is a concept brand that retails only plain white clothing. The brand founders felt there was a gap in the market for plain white garments and the brand’s range has expanded to include T-shirts, formal shirts, jackets, and traditional style shirts, among others.
